Broadway's Tony Triumphs Face Tough Economics The curtains may be closing on several Tony Award winning musicals, leaving producers and investors with a stark reality: even the most celebrated shows can't guarantee a profit.
The recent surge in ticket sales for Schmigadoon! following its four Tony wins is a welcome boost, but it's unlikely to propel the show to profitability. Schmigadoon!
's weekly ticket sales have increased by over 42% since the awards, but its average ticket price remains $13 below projected expectations. The musical's total revenue has yet to reach its maximum potential of $1.