The Tech Bro ification of Marketing The recent surge in job listings for "narrative engineers," "UGC engineers," and "media engineers" on LinkedIn has sparked a debate about the rebranding of marketing roles in the tech industry.
Beneath this trend lies a broader pattern: how work is named, coded, and valued. Marketing has long been associated with women, who make up 67% to 70% of practitioners in the industry.
Research shows that as a profession becomes associated with women, its pay and status tend to decline.