FIFA's Golden Coffers: A World Cup Windfall in Question As the 2026 World Cup gets underway, financial scrutiny is as much on the agenda as the beautiful game itself.
FIFA has long been known for maximizing revenue from ticket sales, and this year is no exception. The organization's projected $15 billion in revenue appears likely to be exceeded, but at what cost?
FIFA's approach to ticketing combines fixed prices with dynamic pricing to capture the lucrative resale market and boost revenue. However, this strategy has also led to accusations of price gouging.