Sony Aims to Connect Advertisers to PlayStation Users With Launch of ‘Live TV on PS5’ The PlayStation brand has long been synonymous with gaming, but its user base has become a coveted target for advertisers.
With the launch of "Live TV on PS5," Sony is attempting to bridge this gap by connecting its vast gaming audience with live television programming – and the ad dollars that come with it.
Advertisers face significant challenges in reaching audiences in today's fragmented media landscape.