The Dark Side of Wellness: Selena Gomez, Celebrity Endorsements, and the Myth of Mental Fitness The story of Wondermind Global Inc.
, a mental health startup co founded by pop star Selena Gomez, serves as a cautionary tale about the intersection of celebrity culture, wellness marketing, and investor naivety.
On its surface, the company's promise to promote "mental fitness" through social media and celebrity endorsements seemed like a savvy business move – but behind closed doors, it was allegedly a house of cards built on false promises and deceit.