Separating Science from Snake Oil in Sleep Hygiene The sleep industry has long been plagued by pseudoscientific products and services that exploit consumers' desire for a good night's rest.
From "miracle" mattresses to "wakefulness" supplements, these products often make exaggerated claims about their effectiveness, leaving many people wondering what actually works when it comes to improving their sleep hygiene.
Understanding the Sleep Hygiene Industry's Dark Past The modern sleep industry has its roots in the 1970s and 1980s, when manufacturers began marketing mattresses with built in "sleep technologies" such as air circulation systems and adjustable firmness.