How a Crude Chinese Animation Reshapes Country's Viewing Habits Chinese audiences have increasingly turned to online platforms for entertainment in recent years, and this trend shows no signs of slowing down.
The phenomenon surrounding Niu Lai, a crudely made animated film, is the latest manifestation of this shift.
What's striking about this development isn't just the film's unexpected success but also the way it has been recontextualized through memes and online virality.