How Mattress Sales Reflect Our Fears About Sleep and Sweat The Memorial Day sales have arrived, bringing with them tantalizing deals on cooling mattresses touted as solutions for hot sleepers everywhere.
But what drives this frenzy of discounted cooling beds? Is it merely a clever marketing ploy or does it reveal something deeper about our anxieties around sleep and bodily comfort?
Among the many cooling mattresses on offer are products like the Bear Elite Hybrid, which boasts Celliant – a synthetic fiber that converts body heat into energy for recovery.