How Can African Retailers Compete with Shein and Temu? Shein and Temu have become household names in Africa, synonymous with low prices, vast product ranges, and aggressive social media marketing.
Their influence extends far beyond fashion, however, threatening the livelihoods of local retailers, manufacturers, and workers across the continent.
A study commissioned by the Localization Support Fund estimates that 7. 3 billion rand (approximately $405 million) was generated by Shein and Temu in South Africa alone in 2024, representing 3.