Hershey's Desperate Measures: Luring Younger Snackers with a Dose of Nostalgia and Novelty The Hershey Company's latest marketing campaign features Katseye, an all girl pop group, as the unlikely stars introducing younger consumers to new Crème Bars.
The ads show Katseye singing and dancing amidst New York City subway riders who are suddenly overcome with the urge to indulge in affogato flavored Crème Bar bites.
The nostalgia tinged campaign aims to connect with younger generations by associating Hershey's with a more luxurious experience.