Garmin's Big Bet: Can a Screen Free Tracker Really Take Down the Fitbit Air? The fitness tracker market is in flux, with companies scrambling to innovate and differentiate themselves.
The latest rumor suggests that Garmin is about to enter this space with a screen free tracker called Cirqa. But can this newcomer really take down the reigning champion, the Fitbit Air?
To succeed, Garmin will need to bring something new – and better – to the table. The Rise of Screen Free Trackers It's no secret that screen free fitness trackers are gaining popularity.