The Dark Side of VIP Treatment: When Perks Enable Addiction A lawsuit against FanDuel alleges that the company used its VIP program to fuel customers' gambling addictions.
While the specifics are disturbing, they highlight a broader issue: the blurring of lines between sponsorship, personal connection, and manipulation.
FanDuel's VIP program creates an air of exclusivity for high rollers like Terry Thompson by assigning personalized managers who build relationships with these customers.