LIV Golf's Last Ditch Effort to Avoid a Crash Landing Scott O'Neil, CEO of LIV Golf, is trying to put on a brave face as his company teeters on the edge of financial disaster.
Despite facing numerous challenges, including funding issues, player uncertainty, and lawsuits from vendors, O'Neil remains optimistic that LIV will somehow recover.
The latest developments in Indianapolis suggest that O'Neil is pinning his hopes on securing funding for next season through a lead investor, Ted Goldthorpe of BC Partners.