A Soda for Emily: The Cinemas' Desperate Bid to Fill Seats Showcase Cinemas has introduced a novel marketing gimmick: offering free Cokes to anyone named Emily attending screenings of the new rom com Finding Emily.
On the surface, this promotion seems lighthearted, but it reveals a deeper trend in the industry – one that highlights both desperation and creativity.
The Great Cinema Conundrum Cinema attendance has been dwindling steadily over the years due to the rise of streaming services.