The IKEA Effect: How One Swedish Retailer is Redefining the Concept of Value IKEA's influence on modern consumer culture cannot be overstated.
For decades, this Scandinavian retail giant has been synonymous with affordable, functional design – and for many, a trip to the store is an event in itself.
But beneath its flat pack veneer lies a complex web of rewards programs, membership perks, and shopping incentives that are redefining what it means to be a loyal customer.